To promote its 2007 Autumn Clothes Collection,
Esprit launches a new PR campaign under
a slogan Catwalk To Freedom.

The company will be giving away new clothes
to all prison inmates that are due to be released
in Autumn 2007 from all US jails.
The campaign aims to give the reformed
criminals a nice start in their new lives.

Videos of reformed and nicely dressed prisoners walking out of jail on special red carpet will be available online.